With brands such as NIVEA, Eucerin, Hansaplast and Labello, Beiersdorf AG is one of the world's most successful consumer goods companies. The task for step one and its sister company die messemacher was the following: Within the scope of an exhibition in the Axel-Springer-Passage, visitors were to become emotionally involved with the company.
Over the period of a year, the project was worked out in close cooperation with the customer, and the history of Beiersdorf was discussed intensively. Digital and analog documentation were examined and the archives searched through. In the end, 125 years were presented in nine showcases - sensory, emotional and thrilling. After the exhibition, the showcases were moved to the Hamburg corporate center in Beiersdorf, where they continue to inspire the visitors of the company.Zurück zur Auswahl