Can we get even more out of it?

Absolutely. We're convinced: A bad trade fair takes three days, a successful one two years. Setting the course for an efficient trade fair presence begins months ahead of time. More than 70 percent of trade fair visits in the B2B area are planned in advance. That is why the value added doesn't begin after, but rather before the trade fair.

For this reason, we start earlier: with a common course determination for marketing and sales, followed by the development of a lead process including success control. In doing so, we transfer company targets to trade fair and action targets, define quantitative and qualitative success parameters, and actively include all parties involved in the lead management process right from the start so that no potential is disregarded.

This makes your performance effective well beyond the trade fair.