BMS Maschinenfabrik GmbH from Pfatter plans, develops and produces packing and palletizing systems for the beverage, dairy, and food industries. Our task was to develop a holistic communication presence for BMS. The BMS should be perceived as younger and fresher. We developed a creative guiding idea for the reorientation of the company, the entire media planning online and offline, the digital change of course of the website up to trade fair planning and construction and the accompanying communication for the trade fair presentation. The new communication appearance of the company was perceived very positively. This was confirmed not only by the number of visitors to the new website, but also by the management of BMS about this completely successful relaunch.