Visits to trade fairs cost time and money. So, what can you do if the customer doesn't come to the trade fair? Quite simply: you go to the customer. Based on this idea, we developed a ShowTruck together with LÜBBERING - as a mobile extension of the trade fair presence. Since March of 2017, the truck has been driving to well-known automobile and aircraft manufacturers throughout Europe. In this "space for ideas", the customers of Lübbering have the opportunity to get to know the latest products from the field of screwdriving and drilling technology in a practical way, and are advised on site by the LÜBBERING team. 
With a multi-touch display, workbenches, and product presentations, the exhibition stand was integrated into the vehicle. For planners and workers, the show truck is not only a valuable support in the use of LÜBBERING tools, but also a real event that remains in memory thanks to the interactive experience. Back