The focus of the new brand and sales concept for Schülke was on service competence. In addition to its market leadership in gases for industry, medicine, and environmental protection, the company is distinguished above all by its service philosophy based on partnership. True to the motto "Meet the experts", Schülke gave itself a face with its four subject-specific experts, and at the same time created a further communicative focus on site. Thanks to the holistic view of the new appearance, a consistent concept was created which appeared in a uniform look from the invitation, the Save the Date and the trade fair stand through to the outfit of the sales staff. step one closely supported the company throughout the entire process, and rounded it off with individual trade fair training for the entire Schülke trade fair team.