ZIEMANN INTERNATIONAL GMBH

RESTART ON ALL CHANNELS

For more than 165 years, ZIEMANN has been supplying tailor-made solutions for the brewing and beverage industry. After a company takeover, the corporate communication and the existing trade fair concept had to be completely rethought. In order to achieve targeted clarity for all participants, step one started with a positioning workshop and, based on the results, developed a creative guiding idea that runs through a holistic concept. The result: a new, integrated communication concept and 100 % return on investment through strategic lead management.

Less is (often) more!
Just under two million euros in cost savings in stand construction alone by reducing the stand size from 3,000 square meters to 1,000 square meters.

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