STEP ONE WITH FILA (MEDICO) AT THE ISPO IN MUNICH
The focus of the stand concept developed by step one is on staging the brand
under the aspects of "Urban", "Style" and "City"
. With the help of exciting lighting effects and high-contrast materials, this motto was brought to life on more than 380 m².
In the midst of an abstract metropolitan backdrop
, a dynamic stage is created
for the latest collections of the established fashion and lifestyle brand
in the sports sector as well as the perfect ambience for intensive, sales-oriented dialogues. The zebra crosswalk is transformed into a catwalk for the models with a striking background sound and gives the appearance that "something special".