The focus of the stand concept developed by step one is on staging the brand under the aspects of "Urban", "Style" and "City". With the help of exciting lighting effects and high-contrast materials, this motto was brought to life on more than 380 m².
In the midst of an abstract metropolitan backdrop, a dynamic stage is created for the latest collections of the established fashion and lifestyle brand in the sports sector as well as the perfect ambience for intensive, sales-oriented dialogues. The zebra crosswalk is transformed into a catwalk for the models with a striking background sound and gives the appearance that "something special".
"The professionals from step one were an absolute five-star partner from the very first concept draft to the last minute of the event".
– Meinolf Ellers, CMO and Managing Partner of next media accelerators