HELLA AGLAIA – ELIV

STRONG USE OF MEDIA ON 8 M²

Under the striking trade fair claim “Freedom of Choice”, step one developed a particularly dialogue-strong design and communication concept for Hella Aglaia Mobile Vision GmbH - the world's leading developer of intelligent visual sensor systems in the automotive sector. The flexibility and versatility of the software modules was staged using a large video animation on the 8 sqm small stand, as well as an analog and playful Tangram game, which made a lasting impression on the visitors.

In order to achieve a maximum duration of effect and to promote the interactive lead process, we used the stand as a stage and an interview was created, which transported the software memorably and emotionally, and was convincing as a great pick-up in the subsequent communication.

Analogue and digital presentation elements are playfully interlocked, and are part of a holistic lead process and a visitor-oriented communication strategy.

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