HELLA AGLAIA – ELIV
STRONG USE OF MEDIA ON 8 M²
Under the striking trade fair claim “Freedom of Choice”
, step one developed a particularly dialogue-strong design and communication concept for Hella Aglaia Mobile Vision GmbH - the world's leading developer of intelligent visual sensor systems in the automotive sector. The flexibility and versatility of the software modules was staged using a large video animation on the 8 sqm small stand, as well as an analog and playful Tangram game, which made a lasting impression on the visitors.
In order to achieve a maximum duration of effect and to promote the interactive lead process
, we used the stand as a stage
and an interview was created, which transported the software memorably and emotionally, and was convincing as a great pick-up in the subsequent communication.