Side by side with step one, ABB Automation GmbH presented itself at the SMM in Hamburg as a leading technology company with its future-oriented portfolio optimally tailored to the marine sector. Thanks to the latest digital presentation forms, the 290m², two-story brand presence was transformed an ensemble of technical innovations and high-tech elements. Particular attention was paid to the exact design and implementation of the stand within the comprehensive corporate design guidelines with regard to graphics, furniture and product presentations.
“We are very satisfied with how well the stand was accomplished according to our CI specifications. A word of praise to the whole team, which mastered the trade fair project from start to finish. Even short-term change requests were promptly implemented by the step one team...”
Melanie Karsch & Yves Lombardo, ABB Marketing Communication