This was the communicative guideline that step one used as a template for the EEW trade fair stand concept. With the two-story stand, step one created a stage for communication based on partnership, which was the focus of the presentation at IFAT. Comfortably designed communication areas, flexible sub-areas for customer evenings and discussions combined with a strong brand presence successfully contributed to the goals of customer care and communication at eye level.
How do you create a closed exhibition stand with controlled access without appearing "closed"? By using curved balustrades based on the organic forms of the corporate design, semitransparent textile suspensions and staged lighting, an open and transparent effect was achieved.
Pictures © EEW/Vincent Kleemann, Oliver Bauer